Are pillar pages still an effective strategy?

If implemented properly, yes, pillar pages still work. In 2025, Google still loves structure and topic inclusion, especially when good sub-pages are backing it. For example, if your target is around Google My Business setup UAE, a pillar page with authority, looking at everything from verification steps to local SEO tips in the UAE, can build real authority. It gives readers that one place to start and from there can see deeply into the content. That serves the users well for their experience and ranking-wise. So, yes, pillar pages still work to the extent that they solve real problems and warmly guide users through your content ecosystem.